Press release craft
Straight talk about press release craft, written from the desk. Short, honest guides you can apply before the next deadline.
12 guides
- A simple press release template for Dutch startups in 2026A simple press release template for Dutch startups in 2026 keeps your story focused on the news, not the compa…
- Adding photos and video to press releases in Holland in 2026Adding photos and video to press releases in the Netherlands in 2026 is no longer optional. Dutch journalists …
- Do press releases still work in the Netherlands in 2026?Press releases remain effective in the Netherlands in 2026, but only if they are targeted, concise, and sent t…
- Dutch or English? Language choice for press releases in the Netherlands 2026In the Netherlands 2026, the choice between Dutch and English for press releases depends on your target audien…
- Follow-up emails after a press release: Dutch etiquette in 2026In the Netherlands in 2026, sending a follow-up email after a press release is still expected, but timing and …
- Headlines that get opened by Dutch journalists in 2026Dutch journalists open press releases in 2026 when the subject line is short, specific and relevant to their b…
- How to write a press release Dutch editors actually read in 2026Dutch editors in 2026 skip press releases that look like spam. To get their attention, you need a short, factu…
- Press release distribution options in the Netherlands compared for 2026For press release distribution in the Netherlands in 2026, your best option depends on your team size, budget,…
- Press release length: what works in the Netherlands in 2026In the Netherlands in 2026, the ideal press release length is between 300 and 500 words. Dutch journalists pre…
- Quotes in press releases: what Dutch editors keep and cut in 2026Dutch editors in 2026 cut quotes that repeat the headline, contain jargon, or sound like a sales pitch. They k…
- Seven press release mistakes that kill coverage in Holland in 2026Seven press release mistakes kill coverage in the Dutch media in 2026. The biggest errors: ignoring journalist…
- When to send your press release in the Netherlands in 2026In the Netherlands, the best time to send a press release is Tuesday, Wednesday or Thursday morning between 9:…