PR meets newsroom
PR and journalism share one border and argue about it daily. These guides look at press inquiries, spokespeople, coverage patterns and software from the newsroom point of view. If you pitch stories for a living, this is the section that explains why your emails go unanswered, and what to do about it.
13 guides
- Building press relationships in Holland that survive staff turnover 2026Staff turnover in PR and journalism is a fact of life, but it does not have to destroy your press relationship…
- Crisis calls: reaching a Netherlands newsroom when it matters in 2026In a crisis, reaching a Dutch newsroom quickly and accurately is critical. The best approach combines a verifi…
- Exclusives versus wide sends: what works with Dutch media in 2026Dutch journalists in 2026 receive hundreds of press releases per week. Exclusive stories still get better plac…
- How PR teams and Dutch newsrooms actually interact in 2026In 2026, PR teams and newsrooms interact through a mix of targeted digital tools, direct personal contact, and…
- How to correct a story without burning bridges in Holland in 2026Correcting a story in the Dutch media in 2026 requires a careful, fact-based approach. You start by contacting…
- Press moments in the Netherlands that make or break relationships 2026Press moments that make or break relationships in 2026 are high-stakes events like product launches, crisis re…
- Press trips and gifts: where Dutch newsrooms draw the line in 2026In 2026, Dutch newsrooms are tightening their rules on press trips and gifts. Many major outlets now ban journ…
- Spokesperson training: Dutch newsroom perspective for 2026Spokesperson training in 2026 must prepare PR professionals for a fragmented media landscape where journalists…
- The best time to pitch a Dutch newsroom in 2026The best times to pitch a Dutch newsroom in 2026 are Tuesday to Thursday mornings, between 9:00 and 11:00 AM, …
- The press inquiry from both sides of the fence in the Netherlands 2026Handling press inquiries in 2026 means working smarter, not harder. Journalists expect fast, accurate answers,…
- What Dutch newsrooms think of PR software in 2026Newsrooms in 2026 are looking for PR software that saves time, reduces noise, and handles the Dutch media land…
- Why journalists in the Netherlands ignore most pitches in 2026Dutch journalists ignore most pitches in 2026 because their inboxes are flooded with irrelevant, mass-sent pre…
- Why some organisations in Holland always get coverage in 2026Organisations that consistently get coverage in 2026 are the ones that combine speed and relevance in their me…